Windows 8 Can Make Microsoft a Competitor in the Tablets Arena

I remember a remark by Steve Balmer shortly after Windows 2000 Professional came out. He said something to the effect that It was too bad that this product was going to replace the successful Windows NT product. In other words, you don’t kill a successful product. But that is what Microsoft did in 2000.  But recently, someone else said something like that, Samsung executive Hankii Yoon said at Mobile World Congress, “The best thing to survive in the market is to kill your products.” What this can mean for Microsoft, is that the successful introduction of a product can keep the company healthy in the long run.

Apparently, that is what must be done because computer products get old very quickly, and if you don’t replace them, then the market will leave you by the side of the road. So this brings up the case where Windows 8 may actually be in the right position to compete with the iPad. Here are some items that can make the case for the Windows 8 tablets arena.

Legacy compatibility

The ability to run older Windows applications (for x86 tablets, not ARM) is huge. A lot of users of the Windows tablet are comfortable with it because it runs older applications, like Microsoft Office.

Enterprise Engagement

Microsoft is making an effort to have one operating system for mobile phones, tablets, and PC’s. That’s a relief because compared to Android that has multiple variants, the Microsoft way can establish a unified system for corporate/personal users.

True keyboard/mouse compatibility

Another thing that stands out is that other tablets from Apple or Google, don’t do well with mouse or keyboard connectivity. The iPad doesn’t handle the mouse, and Android can but to a limited extent. However, Microsoft tablets can do the job well. Now with the newer OS and an engaging user interface, that can change users views.

Apps

Microsoft still has a ways to go to catch up to Apple or Google in this area, but in 2012, they could have their own app library that could compete with the others.

Windows 8, could be a salvation for Microsoft in both the mobile phone and the tablet market. At least it could offer Microsoft a better and alternative way to deal with those other competitors.

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